Photos by Magenta
Part 2
We’ve posted previously about the importance of esoteric businesses establishing a strong online presence to stand out from the crowd. Businesses that specialise in Lenomand and Tarot can often do this through well-crafted content that explores the meanings and interpretations of different cards. How then can your business create differentiated content if everyone else is doing the same?
In this two part series we will be looking at how Tarot and Lenormand card businesses can create differentiated content. Last week we focused on differentiated Lenormand card content, and now we will look at Tarot card content.
Why Create Content For a Tarot Card Business?
In the digital age, where attention spans are shorter than ever, capturing your audience’s interest is crucial. This rings especially true in the tarot card industry, where the market is saturated with various businesses vying for the same customers. To stand out from the competition, it is essential to create captivating tarot content that grabs attention and keeps readers engaged.
Captivating tarot card content serves as a powerful tool to connect with your target audience on a deeper level. Whether you’re providing informative articles, sharing personal experiences, or offering insightful interpretations of tarot cards, engaging content helps establish a sense of trust and credibility with your readers. By crafting stories that resonate with your audience’s emotions and desires, you create a bond that goes beyond a transactional relationship.
Moreover, captivating tarot content can also boost your brand’s visibility and credibility in the industry. When your content is compelling and shareable, your audience is more likely to share it with their friends or social media followers. This word-of-mouth marketing can significantly increase your reach and attract new customers to your tarot card business. Therefore, investing time and effort into creating high-quality and captivating tarot content is a time investment that pays off in the long run.
Choosing the Right Content Topics for Your Tarot Card Business
When it comes to creating captivating tarot card content, the first step is to choose the right topics that will resonate with your target audience. Understanding the interests and needs of your readers is crucial in order to provide them with valuable and engaging content.
For example, you can explore the history and symbolism behind specific tarot cards if your audience is particularly interested in the art work. You could provide guidance on different tarot spreads if your audience already understands the card meanings and wants to learn how to combine cards together. By addressing the questions and curiosities that your audience may have, you can create content for your tarot card business that is both informative and captivating.
In addition, don’t be afraid to inject your own personality and unique perspective into your content. Share personal stories, experiences, and insights that will resonate with your audience. By infusing your content with authenticity, you create a connection with your audience and make your tarot card business more relatable.
Crafting Engaging Tarot Card Content Through Storytelling
Once you have chosen the right topics, the next step is to craft engaging narratives that will captivate your audience. Consider how you will deliver your content. Is this a written piece? Is it a podcast? Storytelling is a powerful tool that can bring your tarot content to life and make it more memorable.
Whether you choose to create content for tarot card business through written or audio means, start your piece by outlining what your content is. For example, introduce the topic you will be discussing and provide some context or background information. This might be the pain point you hope your content provides the solutions for. Doing this helps set the stage and engages your audience from the beginning.
Then, delve into the details, offering insights and the practical advice that only you can provide. You might also want to incorporate real-life examples and personal anecdotes to make your tarot card content relatable and authentic. Share stories of how tarot has impacted your life or the lives of others. By showcasing the practical applications of tarot, you not only educate your audience but also inspire them to explore the cards further.
Furthermore, consider incorporating different storytelling techniques such as suspense, foreshadowing, or cliffhangers to keep your audience engaged and eager to engage with your content. Build anticipation and intrigue by gradually revealing information or posing thought-provoking questions that will entice your audience to stay until the end.
Remember, the key to creating engaging content for your tarot card business is to strike a balance between providing valuable information and creating an emotional connection with your audience. By weaving storytelling into your content, you can create a compelling and memorable experience for them.
Using Keywords Effectively in Your Tarot Content
While captivating tarot content is essential for engaging your audience, it is equally important to optimise your content for search engines. By using keywords effectively, you can improve the visibility of your tarot card business and attract organic traffic to your website.
Start by conducting keyword research to identify the terms and phrases that your target audience is searching for. Use tools like Google Keyword Planner to find relevant keywords with a decent search volume and low competition. Incorporate these keywords naturally into your content, ensuring that they fit seamlessly within the context of your writing.
When using keywords, aim for a balance between optimisation and readability. Avoid overstuffing your content with keywords, as this can negatively impact the user experience and make your content appear spammy. Instead, focus on creating high-quality and informative content that naturally incorporates relevant keywords.
In addition to incorporating keywords within your content, pay attention to other areas where keywords can be optimised. This is a bit more nerdy, and includes paying close attention to your title (what Google thinks you have called your content, which might be different from your actual article title), meta descriptions (the short description that shows up on Google), and URL structures. By optimising these elements, you increase the chances of your tarot content appearing in search engine results pages and attracting organic traffic.
Remember that search engine optimization (SEO) can become a bit of a process by regularly monitoring your website’s performance, tracking keyword rankings, and making adjustments as needed. But, by continuously optimising your content for your tarot card business, you can improve your website’s visibility and attract a steady stream of organic traffic.
Optimising Your Tarot Card Content for Search (SEO)
In addition to using keywords effectively, there are several other SEO strategies you can employ to optimise your tarot content and improve its visibility in search engine results.
Firstly, what is this? Basically SEO is a way to help search engines like Google or Bing understand your content and make it easier for users to find. It’s super important to get this right because most of your audience is using a search engine to find content about tarot cards, so “rank higher” in search engines can lead to more traffic to you.
Search engines value content that provides value to users, so aim to create in-depth articles, guides, and tutorials that address the needs and interests of your tarot audience. By becoming a go-to resource for tarot-related information, you increase your chances of ranking higher in search engine results.
It’s not too tricky to do, you need to ensure that your written tarot content especially is easily navigable and well-structured. Search engines love things like headings, subheadings, and bullet points that break up your content and make it easier for readers to scan and digest. They love when headings and subheadings include the keywords we described earlier.
Search engines also love links to other content that can guide users to relevant pages within your website, or someone else’s website.
We posted before about why building all your content on social media is not a great idea and this is because the algorithms are not as easy to optimise your content for. Instead you can use social media to amplify the reach of your tarot card content. For example you could share your articles, blog posts, and other content on platforms like Facebook, Instagram, Twitter, and Pinterest.
By implementing these SEO strategies, you can optimise your tarot card content for search engines and improve its visibility, ultimately attracting more organic traffic and potential customers to your tarot card business.
Collaborating with Other Tarot Enthusiasts and Professionals
Collaboration is a powerful way to expand your reach and connect with a wider audience in the tarot community. By partnering with other tarot enthusiasts and professionals, you can create engaging content that appeals to a broader range of audiences.
Consider reaching out to fellow tarot readers, bloggers, or influencers to collaborate on content creation. This can involve guest posting on each other’s websites, co-creating ebooks or guides, or hosting joint webinars or events. By combining your expertise and resources, you can create content that is more comprehensive, insightful, and valuable for your audience.
Collaboration also extends to engaging with your audience and encouraging user-generated content. Encourage your audience to share their tarot experiences, stories, or interpretations through blog comments, social media posts, or dedicated hashtags. This not only fosters a sense of community but also provides fresh perspectives and diverse content for your tarot card business.
Furthermore, consider participating in tarot-related events, conferences, or workshops. Connect with other professionals in the industry, attend panel discussions, and share your insights and experiences. By actively engaging with the tarot community, you can build valuable relationships, expand your network, and establish your tarot card business as an authority in the field.
Remember, collaboration is a two-way street. Be open to opportunities for collaboration, and actively seek out ways to contribute to the tarot community. By sharing your knowledge, providing support, and engaging with others, you can create a thriving and interconnected network of tarot enthusiasts and professionals.
If you’d like to collaborate with us, we’d be happy to talk to you about your thoughts.
Taking Your Tarot Card Business to the Next Level Through Captivating Content
Creating engaging content for your tarot card business requires going beyond the pictographics seen across social media platforms. By utilising creativity through storytelling and an understanding of what search engines can do to help, you can create content that resonates with your tarot card audience and can make you an attractive partner to expand your tarot card content with other tarot card businesses and creators.
This concludes our two-part look at content creation for Tarot and Lenormand card businesses. Remember, you can mix and match the tips and suggestions for both articles for your content creation, and always embrace your own unique style, perspectives, and insights. Let your unique voice shine through in all your content creation!
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