Photos by Magenta
Part 1
We’ve posted previously about the importance of esoteric businesses establishing a strong online presence to stand out from the crowd. Businesses that specialise in Lenormand and Tarot can often do this through well-crafted content that explores the meanings and interpretations of different cards. How then can your business create differentiated content if everyone else is doing the same?
In this two part series we will be looking at how Tarot and Lenormand card businesses can create differentiated content. This week we are focusing on differentiated Lenormand card content, and next week we will look at Tarot card content.
Why Create Differentiated Lenormand Card Content?
In the world of Lenormand card reading, where there are countless websites and blogs available all offering content, creating unique content is essential to stand out from the crowd. Unique content not only captures attention but also leaves a lasting impact on the audience. When the way you present your card interpretations are different from the rest, people will be drawn to you for a fresh perspective and insightful guidance.
Unique content sets you apart as a Lenormand card reader and content creator and showcases your individuality. It allows you to express your own voice, style, and personality through your content. By offering something distinct, you create a sense of authenticity that resonates with your audience. Rather than just regurgitating the same approaches, unique content adds depth and richness that your audience benefits from.
Creating unique content also demonstrates your expertise and knowledge in the field of Lenormand. It shows that you have taken the time to explore different perspectives, symbols, and themes associated with the cards. This level of dedication and passion for your craft will not go unnoticed by your audience. They will appreciate the effort you put into delivering interpretations that are fresh, engaging, and thought-provoking.
Ultimately, unique content allows you to establish yourself as a trusted and respected Lenormand card reader or content creator. When people see that you consistently offer something special, they will be more likely to seek your guidance and recommendations. So, embrace the importance of creating unique content and let your individuality shine through in every piece of content you provide.
Exploring Different Niche Areas
We are assuming that as a practised Lenormand card reader you already hold a solid foundation in the basic meanings of the cards, and it’s this knowledge that can act as a starting point in developing unique content.
To create differentiated lenormand card content, it can be helpful to specialise in using Lenormand for a specific niche, that is to say using and combining the cards’ meanings that resonate with you. For example, we choose to use Lenormand cards, and their meanings, as a tool for personal development, rather than divination. By incorporating a different approach into your interpretations, you can add depth and variety to your content offer, fulfilling a content need that other people are not providing.
You may choose to focus your differentiated lenormand card content on specific areas of life, such as love and relationships, career and finances, or spirituality. Every card can be interpreted within the context of these themes, when this is what you specialise in. This allows you to provide more targeted and relevant content to your audience when they are also looking for the same thing.
Another approach is to focus your niche attention on a specific audience group, or culture that resonates with you. This could involve serving the specific needs of a group that you become an expert in understanding. By doing so, you not only provide unique content but also honour and celebrate diverse perspectives found in the Lenormand community.
Perhaps your niche is not in reading the cards at all, but in designing artwork for Lenormand cards. This can give you differentiated lenormand card content because you can fill a content need for other artists looking to create their own decks.
The key is to find a niche that resonates with you personally and aligns with your own interests and passions. When you genuinely connect with a niche you want to work in, your content will naturally be infused with authenticity and depth. So, don’t be afraid to think outside the box and explore different aspects to who, or what content, you will serve in order to create truly unique Lenormand card content.
Tips for Creating Engaging Lenormand Card Content
Creating engaging Lenormand card content requires a combination of skill, creativity, and a deep understanding of your audience. Here are some practical tips to help you craft interpretations that captivate and resonate with your readers:
Know your audience: As we’ve highlighted above, take the time to understand who your audience is, and what they are looking for in the Lenormand card content you can create. Is it a list of card meanings? Is it something else? As a proficient Lenormand card reader you no doubt have lots of wisdom to share but you should tailor your content to meet their needs, not yours, and provide content that is relevant and meaningful to them.
Choose your channel: Once you know what your audience wants from you, you will need to serve your audience. Keep your options open and be prepared to meet your audience wherever they are. This might be through a blog, or Social Media or a Podcast.
Inject personality and storytelling: Infusing your content with your own personality and storytelling skills might be the differentiation you need to stand out. Sharing personal anecdotes or examples in your content can make your content more relatable to your audience.
Understand what everyone else is doing: It’s helpful to know what content is already available to your audience so you can figure out how you can be different, and fulfil some unmet need. While providing similar content to your competitors might be tempting, they have a head start on you and it might be difficult for you to break through the content clutter.
Remember, creating engaging Lenormand card content is an ongoing process of learning and refining your skills. Be open to experimentation and feedback from your audience, and continuously evolve your content to keep it fresh and captivating.
Differentiated Lenormand Card Content
Lenormand cards and their meanings and interpretations can be pretty standard. They mean what they mean, and that is the beauty of these cards. It is difficult to create new meanings and interpretations for cards that are so well established. However, creating a differentiated approach, within the generally accepted meanings of the cards, can lift your content to a whole new level. Here are some tips for incorporating different ways of presenting your Lenormand card interpretations as content:
Focus on the positives: You can create differentiated lenormand card content by using the cards positive, negative or neutral interpretations rather than their keyword associations. Similarly, the cards also come with a time indicator, as well as astrological associations. Much of the content available online (including ours!) brings the keyword meanings to the front and centre of Lenormand Card content. This potentially leaves the other ways to interpret Lenormand cards as an area for specialisation and differentiated content.
Use the language: The keyword associations of Lenormand cards can generate very different interpretations when presented as Nouns, Adjectives and Verbs. If your content is geared towards sharing the cards’ meanings, the combinations read very differently when a card is interpreted as a Noun, Adjective or a Verb. Card directionality, placement and order becomes more important with greater focus on language, and potentially makes card reading easier. This is why we choose to exploit the rules of language in our own Lenormand card content, and so can you.
Specialise in spreads: The number of different ways to read the larger Lenormand card spreads presents an opportunity to create differentiated lenormand card content. As there is no one right way to combine cards that form a reading for spreads such as the Grand Tableau, you can create your own methodology for combining the cards for your content.
Experiment with different content, and find what works best for you and your audience. By incorporating a different perspective into your Lenormand card meanings and interpretations, you bring the cards to life and create a truly immersive and impactful content experience.
Standing Out in the Lenormand Card Community
Standing out in the Lenormand card community can be challenging, as there are many talented and experienced readers offering their interpretations through their content. However, with the right approach and mindset, you can carve out your own unique space and establish yourself as a respected and sought-after expert. Here are some strategies to help you stand out in the Lenormand card community:
Develop a unique style: Cultivate your own style and approach to Lenormand card meanings and interpretations, this will flow naturally into all content you create. Find what sets you apart from others and embrace it. This could be your storytelling skills, your use of symbolism, or your ability to connect with your audience on a deep level. Focus on honing and refining your unique strengths to create a distinct content experience.
Offer value and insights: Provide valuable insights and guidance in your content. Go beyond the surface-level keyword meanings of the cards and offer in-depth analysis and practical advice. Your audience will appreciate the depth of your content and will be more likely to seek your content out.
Build a strong online presence: Utilise gaps and untapped social media platforms and online communities to establish a strong online presence. Share your differentiated content, insights, and tips regularly to build a following and attract an audience. Engage with your followers in a different way. This will help you develop an audience, expand your reach and connect with like-minded individuals.
Collaborate with others: Collaborate with other Lenormand card content creators, readers or professionals in related fields. By collaborating, you can tap into each other’s strengths and offer unique and valuable content to each others’ audiences. This cross-pollination of ideas and perspectives can help you stand out and provide a fresh and diverse range of interpretations.
Be authentic and true to yourself: Above all, be authentic and true to yourself. Embrace your own voice, style, and perspectives. Your uniqueness is your greatest asset, and by staying true to yourself, you will naturally stand out from the crowd. Trust in your abilities and let your passion and authenticity shine through in every piece of content you create.
By implementing these strategies, you can stand out in the Lenormand card community and establish yourself as a respected and sought-after reader. It may take time and effort, but with persistence and dedication, you can create a unique space for yourself and make a meaningful impact on your audience.
Embracing Creativity in Lenormand Card Content Creation
Creating different Lenormand card content that stands out requires creativity, passion, and a deep understanding of the cards. By understanding the importance of unique content, exploring different niches, incorporating different interpretations of the cards, and engaging with the Lenormand card community, you can create content that resonates with your audience and sets you apart from other readers.
Remember, creativity is an essential aspect of differentiated Lenormand card content creation. Embrace your own unique style, perspectives, and insights. Trust your intuition and let it guide you in providing authentic and impactful content. So, go forth and infuse your content with creativity, and let your unique voice shine through in everything you provide.
Thank you for subscribing. By subscribing you now have premiere access to exclusive content. Do you know someone who would like to enjoy all our free content? Please share this with them and invite them to subscribe too!
